2025 Reap: A Stronger Platform for Building, Converting, and Scaling Your Online Business

Most online businesses do not struggle because they lack tools or they have a bad product.

They struggle because their tools do not work together cleanly and fail to effectively share their business value.

Too much time is wasted trying to make things work together; web pages load slowly; blogs are not SEO-optimised; and marketing funnels fail to convert leads into sales.

Throughout 2025, every update inside OptimizePress was guided by one priority:

Help you get more value from the same traffic, content, and effort - while simplifying and improving the tools you rely on to run and grow your business.

This recap walks through the most important improvements released over the past year, showing how OptimizePress continues to offer a more reliable, conversion-focused platform for websites, funnels, checkouts, and business marketing.

ThemeBuilder was more than just a feature release.

It is a structural shift in what OptimizePress enables.

For many users, building a high-performing website meant combining multiple tools: a theme for main website pages & authority blogs, a separate page builder, and workarounds to maintain a cohesive design. That approach added friction, inconsistency, and time lost managing it all.

What ThemeBuilder changes

ThemeBuilder gives you full control over your site’s structure, including headers, footers, templates, and layout rules, all within OptimizePress.

This means:

• Consistent design across pages, posts, and funnels

• Faster page loads and improved performance

• A unified system for content, marketing pages, and conversion flows

• Fewer tools in your tech stack and lower overall costs. 

Instead of juggling disconnected tools, you can now manage your entire site experience from a single platform designed for conversion and usability.

Why this matters long-term

ThemeBuilder lays the groundwork for everything else OptimizePress delivers.

It removes trade-offs among design, speed, and optimisation, making your site easier to maintain, while providing fast page speeds that Google and SEO love.

A full breakdown of ThemeBuilder is available in the dedicated release announcement, linked here.

New Themes: Wiltshire, Rise, and Savvy

With the release of the new ThemeBuilder, we also included three new premium themes. Each theme provides clean, conversion-focused layouts for home pages, blog posts, headers, and footers, helping you launch faster while ensuring high conversion rates and performance.

Each theme is designed to support lead generation, authority building, content marketing and modern marketing layouts.

Wiltshire Theme

Rise Theme

Savvy Theme

Turn Attention Into Action - Getting traffic is expensive, it takes time, energy and ad spend. Losing visitors and sales due to friction, poor layout, or weak engagement is unnecessary.

Several updates we released in 2025 focused on improving the performance of your landing pages, sales funnels, and marketing/authority sites.

Opt-In Form Conditional Redirects

You can now redirect subscribers to different thank-you pages based on their responses to custom fields. This allows immediate segmentation and more relevant next steps without additional tools.

Blog Post Reading Progress Bar

Encourage visitors to continue reading and complete long-form content. The progress bar improves scroll depth and content consumption, especially useful on blog posts.

Dynamic Table of Contents Element

Automatically generate a navigable table of contents with preset design styles. This makes long pages easier to scan, reduces overwhelm, and improves visitor experience.

Blog Post Author Bio Box Element

Add credibility and trust to content pages by clearly highlighting the author behind the content. Using this element is a great way to promote the author and boost their profile.

Post List and Course List Visual Enhancements

Use featured images as background layers in Post List and Course List elements, creating cleaner grids and more visually engaging layouts without extra styling.

Stick-to-Bottom Sections

Keep selected sections or rows visible at the bottom of the screen as visitors scroll. This is ideal for opt-ins, announcements, or limited-time offers on longer pages, without interrupting the on-page experience.

Visionary Website & Funnel Template Set

Visionary is a collection of 15 website templates and 6 complete marketing funnels, designed specifically to support lead generation and sales.

Whether you are promoting a product, building an email list, or launching an offer, Visionary gives you a proven starting point without custom design work.

OptimizeUrgency Refresh

OptimizeUrgency received a significant usability refresh, making it easier and faster to deploy urgency elements on your web pages. The marketing psychology remains the same, but the experience of setting it up is now simpler and more intuitive.

Don't forget, with OptimizeUrgency, you can use scarcity and urgency marketing to:

• Show real-time opt-ins and purchase activity to visitors

• Highlight sales activity from tools like WooCommerce, ThriveCart, and SamCart

• Create manual alerts for campaigns and launches

• Display live "visitors on the page" counts

Feature Block Full-Item Linking

Entire Feature Block items can now be clickable, not just buttons. This enables cleaner layouts and more intuitive navigation, especially on feature and service pages.

If building or editing feels slow or complicated, optimisation simply does not happen and getting the results you deserve becomes harder. Many 2025 updates focused on reducing friction in your day-to-day workflows.

Mobile Responsive Device Previews

Instead of relying on a generic mobile view, you can now preview your pages on real devices, including iPhone, Samsung, Pixel, and iPad models. This helps you design based on actual visitor analytics and behaviour rather than assumptions.

HighLevel Integration

OptimizePress now integrates with HighLevel, allowing you to combine OptimizePress’s front-end page and lead capture capabilities with HighLevel’s CRM and automation tools.

This gives you flexibility without compromising performance or workflow.

One-Click Popup Overlay Cloning

You can now duplicate any Popup Overlay instantly, including all content and styling. This makes it far easier to reuse proven designs, test variations, and deploy multiple pop-ups without starting from scratch.

Bunny.net Video Integration

You can now embed Bunny.net videos directly using the OptimizeBuilder Video element. This provides faster, more affordable video delivery while preserving player settings and layout control.

Micro Usability Improvements

Alongside visible features, we shipped ongoing refinements to editing, performance, and stability. These updates may not stand out individually, but together they make building and maintaining pages noticeably smoother.

The 2025 updates were more than adding more tools and features.

They were about strengthening the system that those tools run inside.

With ThemeBuilder as its foundation and focused improvements across usability, lead generation, and conversion, OptimizePress is now a more complete platform for:

• Websites

• Funnels

• Checkouts

• Business marketing

If you already use OptimizePress, this is a good moment to revisit what is now possible.

If you evaluated OptimizePress in the past, the platform you see today is materially stronger than before.

Looking forward into 2026 we've already started work on the next innovations that ensure your business grows and sales towards your goals.