An affordable Instapage alternative

Forget expensive software that has features you'll never use. We give you the best landing page features and tools you need for your online business.

Instapage is a hosted saas solution marketed as an Ad Optimization platform that offers a range of features that include:

While Instapage is designed to handle every aspect of your advertising performance. In our testing, we've found the platform challenging to learn with no single focus on being a dedicated specialised platform.

Both OptimizePress and Instapage offer page building solutions. However, the key difference between both is:

Instapage is a hosted solution. OptimizePress is a WordPress Plugin.

This means every page you build with OptimizePress belongs to you and have complete flexibility and control over your business assets.

We are also a dedicated platform focused solely on page creation. This means we specialise in being the best landing page software solution in the market and pride ourselves with being one of the very first companies to do so.

With Instapage, its main focus is on Ad Optimization. This means while you have landing page creation features included, it does not focus on being the best solution available for that specific feature.

So in short, if you want the best in page creation, as well as complete control over your business, then OptimizePress may be the software solution for you. However, we understand that to get a better idea of what's on offer, the aim of this page is to help inform you of the features for each and make the best decision in your business moving forward.

In this feature comparison we look at why Optimizepress is the best alternative to Instapage. These are the key marketing features you should look for with any landing page builder or marketing site builder.

A total annual saving of: $989 based on starter plan vs Suite plan

In this feature comparison we look at why Optimizepress is the best alternative to Kartra. These are the key marketing features you should look for with any landing page builder or marketing site builder.

OptimizePress Suite Plan $199/year

Kartra Starter Plan $1188/year

Here's a summary of the OptimizePress unique features and benefits you won't find included with Instapage. 

When you compare Instapage vs OptimizePress, the difference is clear: we offer a better editing experience, more modern templates, and friendly customer support.

Quickly and easily build landing pages, sales pages, webinar pages and more with our WordPress page building and marketing platform

We've compiled answers to the most commonly asked questions

Instapage is a hosted platform for helping get more from your ad spend.  It is sold as a solution to optimize your advertising efforts and includes a landing page editor.

Although the Instapage platform has the ability to build pages, we always caution users about platforms that don't specialise on any one feature.  From our own experience, building a software platform with so many features can lead to less feature rich functionality.  This means some of the included tools may not be best in class

At OptimizePress, we focus on a few carefully focused tools that all help you run your marketing business more effectively.  Our core focus is on conversion Optimization, and optimizing the impact of every visitor your business receives to it's online properties

Through our core Suite of tools - our Page Builder, FunnelBuilder and checkouts solution, we provide everything you need to start and grow a marketing or coaching business, while maining full control over your content and websites.

As Instapage is a hosted platform.  This means all your products are available from a central dashboard.  This does give a nice overview of your products and sales, but gives you less control over running multiple websites where you want to centralise each business asset.

There are a range of Instapage pricing plans available depending on your requirements.  All plans are billed either monthly or annually - with a 25% discount if you purchase an annual plan.

Pricing ranges from $199/month up to $30,000/year.  The main differences between packages are personalisation options, attribution, migration services and assigned specialists to assist with the software. 

Here's a breakdown of the Instapage pricing packages available:

Business: $199/month or $1,788/year (paid annually).  

Enterprise: $2,500/month or $30,000/year (paid annually). 

Both plans include the same landing page features.

OptimizePress is the best Instapage alternative.  Stop using bloated software that is not focused.  Start using tools that get more conversions and sales on your marketing websites