Both OptimizePress and Instapage offer page building solutions. However, the key difference between both is:
Instapage is a hosted solution. OptimizePress is a WordPress Plugin.
This means every page you build with OptimizePress belongs to you and have complete flexibility and control over your business assets.
We are also a dedicated platform focused solely on page creation. This means we specialise in being the best landing page software solution in the market and pride ourselves with being one of the very first companies to do so.
With Instapage, its main focus is on Ad Optimization. This means while you have landing page creation features included, it does not focus on being the best solution available for that specific feature.
So in short, if you want the best in page creation, as well as complete control over your business, then OptimizePress may be the software solution for you. However, we understand that to get a better idea of what's on offer, the aim of this page is to help inform you of the features for each and make the best decision in your business moving forward.