An affordable Instapage alternative

Forget expensive software that has features you'll never use. We give you the best landing page features and tools you need for your online business.

Ad optimization platform

Quick Instapage Review

Instapage is a hosted saas solution marketed as an Ad Optimization platform that offers a range of features that include:

While Instapage is designed to handle every aspect of your advertising performance. In our testing, we've found the platform challenging to learn with no single focus on being a dedicated specialised platform.

Key differences

OptimizePress vs Instapage

Both OptimizePress and Instapage offer page building solutions. However, the key difference between both is:

Instapage is a hosted solution. OptimizePress is a WordPress Plugin.

This means every page you build with OptimizePress belongs to you and have complete flexibility and control over your business assets.

We are also a dedicated platform focused solely on page creation. This means we specialise in being the best landing page software solution in the market and pride ourselves with being one of the very first companies to do so.

With Instapage, its main focus is on Ad Optimization. This means while you have landing page creation features included, it does not focus on being the best solution available for that specific feature.

So in short, if you want the best in page creation, as well as complete control over your business, then OptimizePress may be the software solution for you. However, we understand that to get a better idea of what's on offer, the aim of this page is to help inform you of the features for each and make the best decision in your business moving forward.

Instapage Pricing & Feature Comparison

In this feature comparison we look at why Optimizepress is the best alternative to Instapage. These are the key marketing features you should look for with any landing page builder or marketing site builder.

Feature Highlights
Same or comparable features

OptimizePress Suite Plan
$199/year

Instapage Business Plan
$1188/year (paid monthly)

Pages

Contact Limits

Cloud Template Library

Responsive Templates

Unsplash Integration

30-Day Money Back Guarantee

Full ownership of site & content

Synced Countdown Timers

Unlimited

Limited by Autoresponder

Unlimited

Limited by Autoresponder

A total annual saving of: $989 based on starter plan vs Suite plan

Kartra Pricing & Feature Comparison

In this feature comparison we look at why Optimizepress is the best alternative to Kartra. These are the key marketing features you should look for with any landing page builder or marketing site builder.

OptimizePress Suite Plan $199/year

Pages

Unlimited

Contact Limits

Only limited by autoresponder or CRM

Cloud template library

Responsive Templates

Unsplash Integration

30-Day Money Back Guarantee

Full ownership of site & content

Synced Countdown Timers

Kartra Logo

Kartra Starter Plan $1188/year

Pages

50

Contact Limits

2,500

Cloud template library

Responsive Templates

Unsplash Integration

30-Day Money Back Guarantee

Full ownership of site & content

Synced Countdown Timers

A total annual saving of: $989 based on starter plan vs Suite plan

What makes OptimizePress a better Instapage alternative?

Here's a summary of the OptimizePress unique features and benefits you won't find included with Instapage. 

Create Unlimited Pages on Your Website


With OptimizePress, you'll be able to build as many pages as you wish with no set limits. You will not be limited to the number of pages you own and can edit them to your heart's content.

Over 100 Templates in our Cloud Template Library

Step 3

With OptimizePress, all of our templates are stored in the cloud, which means any page you create and decide to save for later use will be accessible across all of your website installations.

Integrates with Your Existing Tools

Step 3

We know you use a wide range of tools to run your marketing business.  So we make it super easy to use OptimizePress with those tools, by including direct integrations with market leaders 

Unsplash Integration

Step 4

OptimizePress connects with Unsplash to give you access to over 1million royalty free photos. Choose an image from the connected library, and insert it into your page in seconds.

30-Day Money Back Guarantee

Step 5

OptimizePress offers a full 30-day money back guarantee, which means if you're not satisfied with the software for whatever reason, we'll refund your money in full with no questions asked.

Full Ownership Of Site Content

Step 6

As OptimizePress is a self-hosted WordPress Plugin, this gives you the benefit of having full control over your pages. You will not be tied down to a monthly service that you'll need to run in order to continue to run your business.

Synced Countdown Timers

Step 7

Countdown timers are proven to convert more customers. However, it can be tedious setting these up on multiple pages. With synced countdown timers, all of your pages will have the exact countdown and will only need to set this up once saving you time and effort.

Powerful Webinar Platform Integrations

Step 8

We know that webinars are highly effective sales tool for all marketing businesses.  With our industry-first Everwebinar Deep integration, you can now make the process of registering for your webinars seamless and boost conversions

Build Funnels in WordPress Faster than Ever*

Step 9

*Suite Feature
Now you can build marketing funnels, sales funnels and lead gen funnels in WordPress with our OptimizeFunnels platform.  This makes it easier to launch campaigns with minimum fuss.

Marketing advantage

Why marketers, coaches, consultants and entrepreneurs are choosing OptimizePress

When you compare Instapage vs OptimizePress, the difference is clear: we offer a better editing experience, more modern templates, and friendly customer support.

The original landing page platform backed by 10 years of industry experience

Back in 2010, we were the first landing page builder for WordPress. You can buy with confidence that our products are supported by a full-time team who is dedicated to developing and supporting industry leading products for the long-term.

Create pages that out-perform every other WordPress page builder

Our page builder framework has been optimized to create pages that perform amazing for speed and optimization out of the box (no extra optimization required).  This means better SEO and lower ad costs.

The complete suite of marketing tools for your online business

We're continually releasing innovative tools like our new OptimizeFunnels (included in our Suite plan).  We are dedicated to creating the complete platform for all your online marketing website needs.

Get the power to launch & grow your business

Quickly and easily build landing pages, sales pages, webinar pages and more with our WordPress page building and marketing platform

Plans starting from $99/year

Key differences

Instapage Comparison: Frequently Asked Questions

We've compiled answers to the most commonly asked questions

What is Instapage?

Instapage is a hosted platform for helping get more from your ad spend.  It is sold as a solution to optimize your advertising efforts and includes a landing page editor.

Although the Instapage platform has the ability to build pages, we always caution users about platforms that don't specialise on any one feature.  From our own experience, building a software platform with so many features can lead to less feature rich functionality.  This means some of the included tools may not be best in class

At OptimizePress, we focus on a few carefully focused tools that all help you run your marketing business more effectively.  Our core focus is on conversion Optimization, and optimizing the impact of every visitor your business receives to it's online properties

Through our core Suite of tools - our Page Builder, FunnelBuilder and checkouts solution, we provide everything you need to start and grow a marketing or coaching business, while maining full control over your content and websites.

What to expect on your Instapage Login

As Instapage is a hosted platform.  This means all your products are available from a central dashboard.  This does give a nice overview of your products and sales, but gives you less control over running multiple websites where you want to centralise each business asset.

Instapage Pricing - How much does Instapage cost?

There are a range of Instapage pricing plans available depending on your requirements.  All plans are billed either monthly or annually - with a 25% discount if you purchase an annual plan.

Pricing ranges from $199/month up to $30,000/year.  The main differences between packages are personalisation options, attribution, migration services and assigned specialists to assist with the software. 

Here's a breakdown of the Instapage pricing packages available:

Business: $199/month or $1,788/year (paid annually).  

Enterprise: $2,500/month or $30,000/year (paid annually). 

Both plans include the same landing page features.

Choose the best Instapage alternatives for your Marketing or consulting business

OptimizePress is the best Instapage alternative.  Stop using bloated software that is not focused.  Start using tools that get more conversions and sales on your marketing websites

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