Running an online coaching business is more competitive than ever, so you need to be sure to build a coaching website that helps you stand out.

From distinct branding elements, social proof, clever use of visuals and clear call to actions, these examples are all optimized to help drive conversions

Whether you're a small business coach, a life coach, personal coach or fitness coach, these great coaching websites offer useful insight on how to design your own website in a way that will engage your coaching clients and help you get more paying clients.

Read on to discover what key elements make them stand out from the competition.

Optimization Takeaway: Using personal images to establish trust

Preston’s mission is to empower, inspire and amplify a multi-generational movement of radical love through creative conscious content, intentional acts of love and being the best father, husband and transformational leader possible.

Preston Smiles understands the importance of building trust and a personal connection with his audience.

This is why he makes it a priority to establish credibility and make a lasting impression from the moment a visitor lands on his homepage.

By using animated headlines and personal images, Preston is able to capture the attention of his visitors and give them a glimpse into who he is and what he stands for.

This approach helps to build trust and transparency in his business, making it easier for visitors to connect with him on a deeper level.

In today's online world, where competition is fierce, it's important to stand out and make a lasting impression on your audience.

Preston's approach to building a personal connection and establishing credibility early on is a great example of how you can make a positive impact on your visitors and grow your business.

Optimization Takeaway: Using sticky banners to promote your core offers.

Capitalism.com is a site geared towards helping new entrepreneurs navigate the shark-infested waters of Capitalism and how to thrive as a small startup.

Executive coach Ryan has implemented a sticky banner to promote his core lead magnet offer. This banner is used to highlight a free video series, which is designed to onboard new visitors and foster relationships.

The use of a sticky element on a page is a powerful way to bring attention to a primary offer or list-building lead magnet.

The sticky banner in Ryan's design serves as a constant reminder of the free video series that is available to visitors.

The banner remains visible even as visitors scroll down the page, ensuring that the offer is always in front of them.

Optimization Takeaway: Using animated sliders to showcase testimonials.

Carmine offers coaching in self-development that focuses on the areas of business and marketing. Establishing himself as a trusted source with a popular blog and podcast series.

Carmine has incorporated an animated testimonials slider into his coaching website. This element allows for the display of all customer testimonials without consuming precious page space.

This is a valuable feature for those who have a large number of testimonials to showcase.

The animated testimonials slider is particularly useful for businesses that want to highlight the positive experiences of their customers, while still maintaining space for other sales messages.

By using this element, you can effectively communicate your value proposition and build trust with potential customers.

Optimization Takeaway: Use quizes to engage your audience and gather information about your visitors.

Clarity on Fire is a website dedicated to helping you get clear on your life mission and to have the courage to pursue it.  

Kristen & Rachel have created a lead magnet in the form of a free quiz to quickly gather information about their visitors.

This is crucial in identifying the specific problems faced by potential customers, enabling them to better serve their needs with relevant offers and marketing materials.

For startups or businesses entering a new market with limited knowledge of their target audience, a quiz is an effective starting point to learn more about them.

Optimization Takeaway: Focus on community to build trust and brand identity.

Molly’s role at Stratejoy is to help you claim ownership of your life. Her courses help you figure out exactly what joy + meaning look like to you and allow you to align your big dreams with your yearly goals with your daily actions.

Molly has a unique approach to her business, emphasizing the importance of community and togetherness.

This sets her apart from other businesses and helps to create a strong sense of brand identity.

Her branding effectively conveys this message, making you feel like you're about to join a community of like-minded individuals.

The website also has a feeling of exclusivity, which further underscores the sense of community and reinforces the desire to purchase her services.

In terms of usability, Molly's website is straightforward and easy to navigate. Her services are prominently displayed on the homepage, making it clear what she offers and what visitors can expect when they work with her.

Overall, Molly has successfully crafted a brand that stands out and engages visitors, making her business a true standout in her industry.

Optimization Takeaway: Consider how you can use your page hero section to get more attention on an offer or promotion you are running.

Dave Asprey is the founder of Upgrade Labs & known as the 'Father of Biohacking'.

He Is a four-time New York Times bestselling science author, host of the Webby award-winning podcast The Human Upgrade, and has been featured on the Today Show, CNN, The New York Times, Dr Oz, and more.

Dave Asprey has made a strategic decision to use the hero section of his website to promote his latest book.

This section is the first thing visitors will see upon arriving on the site, making it an ideal location for promoting new offers and services.

The hero section serves as a powerful tool for capturing the attention of new and existing visitors.

By using this section to promote his latest book, Dave Asprey can immediately engage visitors and showcase the value that his work provides.

Optimization Takeaway: Use high-profile endorsements to establish trust.

Dr Rangan Chatterjee is a world-renowned doctor, speaker, and author who is dedicated to helping people lead happier healthier lives. His website is a hub for resources, tools, and information aimed at empowering individuals to take control of their health and well-being.

Dr Rangan Chatterjee places a strong emphasis on leveraging high-profile endorsements to establish himself as a trusted source of information and to raise his profile in his industry.

By showcasing these endorsements on his website and in his marketing materials, Dr Chatterjee is able to demonstrate his expertise and build trust with his target audience.

For established businesses, highlighting endorsements from industry figures or publications can be a valuable strategy for building credibility, attracting new customers, and strengthening existing relationships.

Optimization Takeaway: Use the language of your community or brand to further establish connection with your audience.

Craig White is a High-Performance Coach for Men. Craig will guide you safely to reveal the answers to the challenges of life and will help you uncover the hidden meaning of life’s ups and downs.

Craig's approach to his homepage is centred on connecting with his audience. By using a section called "A Common MENtality", he creates a sense of relatability and demonstrates his understanding of his audience's needs.

Through this section, Craig effectively communicates how he can help and provides a clear outline of his services and upcoming events.

This information gives his audience a better understanding of what they can expect from him.

Optimization Takeaway: Use visual cues to draw visitor attention to your call to action sections and elements on your pages.

Lara Buelow is a qualified career coach with the goal of assisting clients in discovering their ideal career path. Through her coaching, she hopes to make a difference in the lives of those she works with, empowering them to take control of their careers and live their best life.

Lara Buelow's header image features her looking in a specific direction and is strategically placed to guide visitors towards her call to action, in this case, her opt-in form.

By using visual cues like gaze direction, website owners can effectively direct visitors towards desired destinations without being too pushy or intrusive.

Lara's header image is a prime example of how subtle design elements can have a powerful impact on guiding visitors towards important elements on a page.

Optimization Takeaway: Animated elements to encourage visitor engagament.

Lifecoach is a website dedicated to bringing top-notch life coaching services within reach of everyone who aspires to live their best life.

The company's mission is to make quality life coaching accessible and affordable so that anyone who wants to improve their life can benefit from the guidance and support of a trained professional.

Talene employs a combination of animated and interactive elements on her website to captivate visitors as they scroll through the page.

This creative approach serves to increase engagement and keep visitors interested in exploring more of the website.

The longer people are on site the more likely they are to take action. This also helps to tell search engines that the site's content is important.

Animated and interactive elements can also be incredibly useful for websites that have a lot of information to present.

By breaking up long blocks of text and adding an element of excitement, these animations can help to retain visitors and reduce bounce rates.

Optimization Takeaway: Create offers that target the needs and desires of your audience.

Andy Hill operates a website dedicated to the financial well-being of families. With a focus on wealth-building, his goal is to assist families in achieving financial independence.

Andy Hill recognizes the importance of connecting with his visitors and providing them with valuable resources to help them achieve their financial goals.

As part of this effort, he offers a lead magnet directly targeted towards the needs and desires of his audience.

This lead magnet is designed to provide visitors with valuable insights and information that they can use to begin building their wealth.

Giving away a lead magnet is a smart way to begin building an email list, which is considered the most valuable asset a business can have.

By offering something of value, visitors are more likely to opt in and provide their contact information, allowing Andy to continue to engage with them and provide additional resources to help them reach their financial goals.

In addition to building an email list, Andy's lead magnet provides an opportunity to establish himself as an authority in the financial industry.

Optimization Takeaway: Cross-promote your content available on different platforms to increase content discovery and get more engagement across different mediums.

Mel Robbins is an expert in empowering individuals to create a better life. She provides proven tools that can help one achieve their goals and aspirations.

Mel recognizes the importance of promoting her content across multiple platforms to reach a wider audience. To achieve this, she includes links to her podcast episodes and social channels at the bottom of her website.

By showcasing her podcast episodes on her website, Mel makes it easy for visitors to discover and engage with her content. Moreover, the links to her social channels allow visitors to connect with her on other platforms and stay up-to-date with her latest content.

Including these elements at the bottom of the page serves as a subtle but effective way for Mel to increase her visibility and reach a larger audience. It also encourages visitors to subscribe and follow her work, helping her build a loyal following and grow her online presence.

Optimization Takeaway: Show your social media profiles and follower counts to enhance credibility and social proof.

Stefan James is a well-known figure in the online business world, dedicated to helping people achieve their goals of financial freedom and success.

With a wealth of experience and a proven track record, Stefan offers valuable insights and strategies to help individuals build a thriving online business and achieve the financial freedom they deserve.

The use of large social media icons on a website is a visual representation of a person's online presence and reach.

It's a way to showcase their following and subscribers, demonstrating their credibility and authority in the industry.

Including these social media links also provides a way for visitors to connect and engage with the person on other platforms, creating opportunities for further growth and reach.

By prominently displaying these social media icons and subscriber counts, Stefan effectively establishes himself as a trusted and credible figure in the industry, increasing the likelihood of visitors taking action on his website.

Optimization Takeaway: Utilize video backgrounds to highlight content in a subtle way and increase credibility.

Robin Sharma is a well-known humanitarian who has been dedicated to helping individuals unleash their full potential for over 25 years. His work has earned him recognition and respect from people worldwide.

Robin Sharma understands the importance of using visual elements to convey his message and build credibility with his visitors.

By incorporating a video background in the hero section of his page, he is able to showcase highlights of his live events and provide a glimpse into his dynamic and engaging speaking style.

Using videos that showcase his skills, Robin Sharma is able to effectively demonstrate his expertise and build social proof, all while making efficient use of space on his homepage.

This reinforces his position as a trusted and authoritative coach and speaker.

Optimization Takeaway: Guide your visitors to call to action sections or key conversion goals with visual cues and arrows.

Lyn Christian runs a website that helps customers develop the mental fortitude to overcome life’s challenges.

Arrow icons can play a crucial role in guiding visitors to different sections of a website. By strategically placing these icons, a website owner can ensure that their visitors are directed to where they want them to go, without being pushy.

This improves the overall visitor experience, leading to increased engagement, conversion rates and lower bounce rates.

By guiding visitors through her website, Lynn is ensuring that they are able to easily access the information they need and that they have a positive experience while they are there.

Optimization Takeaway: Use multiple Calls to action (CTAs) to segment your visitors where you have audiences with varying needs.

Steffo's mission is to help men gain a deeper understanding of their masculine confidence. Through his website, he provides resources and guidance to help men tap into their full potential in these areas and improve their relationships with themselves and their partners.

Steffo has taken a strategic approach to his website design by adding two call-to-action buttons in the hero section of his homepage.

This gives visitors the option to choose which path they want to take on the page, providing them with a sense of control and an enhanced experience.

This can be especially important if you are serving more than one audience, as it allows you to segment them based on their choices.

By doing so, you can better understand your visitors' preferences and interests, which can be invaluable information for later targeting them with relevant offers and services.

Optimization Takeaway: Use personal images to connect with your audience.

Tarzan Kay is a seasoned email marketing expert, who is dedicated to helping entrepreneurs and business owners promote themselves and their businesses in a meaningful way.

Tarzan has taken an important step in building a personal connection with her website visitors by including an image of herself in the Hero section of her page.

In the world of online business, it can be challenging to establish a strong relationship with customers. This is why transparency is often key, as it allows customers to see the human side of the brand and feel a more personal connection.

The image of Tarzan in the Hero section serves this purpose, allowing visitors to discover the face behind the business.

This simple but effective step helps customers see that there is an actual person behind the business, rather than just a faceless entity.

Optimization Takeaway: Offer something unique to stand out from the crowd.

Tony Robbins is a famous Transformational coach and a bestselling author. Having changed the lives of thousands with a mission to spread his message and offer his contributions to many others who are wanting to change and live better and more fulfilling lives.

Tony has taken a unique approach to offer a premium getaway experience to his customers by including a link to his luxurious retreat location, Namale, on his website. This physical offer is rare in the business world and sets Tony's business apart from others in the industry.

What makes this offer even more compelling is that it is high-ticket, which allows Tony to target a certain level of customer who is likely to spend.

This is because the premium and luxurious experience offered at Namale is not something that can be found easily elsewhere.

This level of exclusivity can be highly attractive to customers looking for a unique and luxurious getaway experience.

We highly recommend emphasizing any unique offerings you may have in your business as they can play a crucial role in attracting customers and growing your business.

Optimization Takeaway: Use countdown timers to build scarcity and urgency.

Marie Forleo's primary goal is to empower her clients to reach their full creative potential and access the wisdom within themselves.

Through her coaching and training programs, Marie Forleo guides her clients on a journey of self-discovery, helping them tap into their inner wisdom and unleash their creative abilities.

Marie has added a sticky header to her website that promotes a special offer with the added urgency of a countdown timer.

This powerful technique serves a dual purpose: it highlights a specific offer and encourages visitors to take action by creating a sense of urgency and scarcity.

The countdown timer adds a sense of time sensitivity to the offer, making it clear that this is a limited-time opportunity.

This can incentivise visitors to act quickly and take advantage of the offer before it's too late.

The use of urgency and scarcity can be an effective way to promote a specific product or service and increase its perceived value.

Optimization Takeaway: Make your primary offers easy to find so customers can self-select them where relevant.

International speaker and life coach, Brendon Burchard has personally presented to Oprah, Usher, and dozens of Olympians and Fortune 500 CEOs and their teams on the topic of change management and high performance.

Brendon has taken a strategic approach to his homepage by including a mix of informative content and paid offers.

This approach caters to all of his customers, whether they are interested in learning more about his brand or considering his paid offers.

By including a variety of information on his homepage, Brendon is able to appeal to a wider range of customers and get a better understanding of his audience.

This can be especially important when starting out, as it is essential to get a feel for the type of customers who are interested in what you’re offering.

We recommend trying this approach when starting out, as it can be an effective way to get a feel for your audience and hone in on the type of information to include in your business.

Optimization Takeaway: Use animated buttons to encourage taking action.

Chalene Johnson is a visionary entrepreneur with a passion for helping startups succeed. She understands the challenges faced by new businesses and is dedicated to helping them overcome these obstacles and reach their goals.

Animations are a powerful tool for capturing the attention of visitors and increasing engagement on a website. In this example, Chalene Johnson utilizes animated buttons to encourage visitors to take action on her coaching sessions.

This is a subtle yet effective way to promote interaction without being overly pushy or sales-oriented in her messaging.

This type of animation is a great way to make a website more dynamic and engaging, while still maintaining a professional and subtle approach.

Optimization Takeaway: Use timed popups to highlight key offers or lead magnets.

Kate Crocco is a Psychotherapist and confidence + mindset coach for ambitious female entrepreneurs who dream of going bigger.

Since starting two thriving businesses of her own, Kate has learned that external success follows doing internal work. There is no other way forward to your highest self and your fullest potential.

As soon as you arrive on Kate's homepage, you are greeted with a timed popup that features an opt-in form and a lead magnet offer.

This strategy has proven to be highly effective in increasing opt-in rates, as it immediately captures the attention of the visitor and encourages them to take action.

The use of a timed popup is an effective way to build a list of email subscribers as it is designed to attract and incentivize new visitors to sign up for your email list.

jensincero.com

Optimization Takeaway: Use video strategically to enhance credibility and explain offers more thoroughly.

Jen Sincero is a #1 New York Times bestselling author, speaker and motivational cattle prod who’s helped countless people transform their personal and professional lives via her products, speaking engagements, newsletters, seminars and books.

Including a video popup in her opt-in strategy is a smart move as it sets Jen apart from her competitors. Videos are a great way to add a personal touch and convey a message in an engaging way.

By including a video, Jen is able to showcase her personality and offer valuable information to her visitors, helping to build a relationship with them before they have opted-in.

This increased connection leads to a higher likelihood of visitors signing up and becoming subscribers.

Optimization Takeaway: Use video testimonials to increase credibility.

Todd Herman is a highly sought-after personal development coach and mentor. He has worked with elite athletes, leaders, and public figures to help them improve their performance, develop strategies, refine their mindset, and execute their plans effectively.

Great coaches like Todd understand the importance of credibility in building trust with potential customers. Incorporating a video testimonial on his homepage helps to achieve this goal.

Video testimonials are more effective than written ones, as they offer a level of authenticity that is difficult to fake.

To create video testimonials for your own business, it is recommended to reach out to your existing customers and offer them a free voucher in exchange for their efforts.

This not only helps you build credibility and authenticity but also provides an opportunity for your customers to share their positive experiences with others.

Incorporating video testimonials as part of your marketing strategy is a great way to build trust with potential customers and showcase the success of your business.