Email Marketing Integrations

MailChimp + OptimizePress

Combining ActiveCampaign’s powerful automation features with our flexible and easy to use OptimizeBuilder. With just a few simple clicks, you’ll be able to get started immediately.

What can you do with our MailChimp integration

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Popular ways to use OptimizePress with MailChimp

Add Campaign to new subscriber

Apply a campaign to your new subscriber to allow easier segmentation.

Add Campaign to new customer

Apply a campaign to your new customer to allow easier segmentation.

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Why Integrate MailChimp with OptimizePress?

With our MailChimp integration, you can take advantage of the power of the leading landing page platform for WordPress to create powerful high converting landing pages and optin forms together with Mailchimp’s simple to use interface.

With our suite of tools, you’ll have access to a plethora of page templates with new ones being added regularly. These include lead gen pages, webinar registration pages, lead magnet offers, coupon lead gen pages, and much more.

Our integration gives you the power to send the data you need from your forms directly into your MailChimp account with minimum fuss, while enjoying our beautiful form and page building experience.

Integration Available on:

Essential, Business, Suite & Agency plans

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Assign subscribers to Lists and Tags

Upon integration, you’ll be able to select which campaigns you would like your visitors to be sent to when opting into your page signup form.This means you will be able to segment your audience into different interest groups and allow you to create custom campaigns.

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Custom Form Fields

As with all optin forms, it will not be complete without the ability to assign custom form fields, which you’ll be able to send directly to your ActiveCampaign account.

Allowing you to collect further insights about your prospects and potential customers and helping you create better and more targeted email automations.

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Simple Connection With OAuth

With MailChimp using the OAuth integration option. Integrating with OP3 is made simple by only requiring your MailChimp Username and Password. No need for complicated API keys and is as easy as a few clicks. You will then have full access to all of your MailChimp list and tag information all within our platform.

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GDPR Data Protection Integration

Since the launch of new regulations, we’ve placed a huge emphasis on data protection in our new platform and have ensured that setting this up is as simple as possible. 

Which is why upon setup, you will only be required to select from three different options. Once selected, OP3 will work in the background and ensure your forms show correctly for all of your visitors.

MailChimp handles these options using their custom fields. If a subscriber selects any of the GDPR checkboxes on your forms, you’ll be able to segment your subscribers so you can be sure to only send them emails that they have personally requested.

Selecting to only show to European subscribers will ensure that your optin forms will only show to visitors in countries that adhere to the GDPR rules and will connect with MailChimp’s API to locate where the subscriber came from.

Email Marketing Integrations

Send Buyer Infomation to MailChimp When You Use OptimizeCheckouts

As a company, we recognise that a business cannot be complete without collecting payment, which is why we’ve added the ability to assign Forms and tags to all of your new customers inside our brand new OptimizeCheckout software.

You will now be able to know exactly who your customers are and assign them to dedicated campaigns to better organise your customers. 

Start building your list with OptimizePress & MailChimp today!

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I really like what you've done with OP3....the new flexibility like the platform-specific design capability. I also like how much faster OP3 loads.

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Philip Sugai
Professor of Marketing, Doshisha University



I absolutely love building websites in OptimizePress! The new 3.0 version is super quick and easy to use. 

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