In this ClubHouse update, I want to share something with you that the OptimizePress design and optimization team have been secretly working on.
We are calling it - The Hybrid Sales Page.
It has all the elements of the traditional sales letter, but with a focus on contemporary design.
Your sales page is your online sales person.
It's working hard while you're working on other areas of your business, while you're away from your computer and even while you're asleep!
To ensure that your sales page is doing the best job possible for your business - you should consider the following elements for every sales page you create:
1 - Make A Bold Statement
You only have a very short period of time to engage a visitor that lands at your website. Ensure you have a strong attention grabbing headline that addresses the issue your visitor is experiencing and how they'll overcome that issue at your website today. Your headline will draw your visitor into the page and engage their attention and curiosity.
2 - Address The Challenges
Make sure that you address the challenges that your target audience are experiencing, and why they have failed to overcome these challenges. This is your chance to share that you have experienced similar challenges and have been in a similar position to where they are currently.
3 - Build Trust & Rapport
Once you have convinced your audience that you understand their challenges, you need to enforce why they should listen to you, and why you can be trusted - including your track record of success. The aim is to overcome any doubt or scepticism that what has worked for you, will work for them.
4 - Provide The Solution
As you build rapport with website visitors, share the benefits of the solution that you have discovered or developed. A key element to this is focusing on the benefits of your product or service - and not it's features.
5 - Prove Your Experience
No matter how nice you are, people are not going to just take your word, that your product/service is the answer for them! So, you will need to reinforce your sales message with testimonials from successful customers and clients.
6 - Instruct The Next Action
Don't just leave your visitor to decide what they're going to do next - TELL THEM! Ensure that you have clear calls to action. Guide your visitor towards the next action they need to take to get started. Whether that action is to complete a web form, click an add to cart button, or submit an application form.
Overall the aim of your sales page is to make it easy for the visitor to make the decision to be part of your product or service.
In the video above, I introduce to you the newest addition to the ClubHouse - The Hybrid Sales Page. You can log into the ClubHouse here.
We would love to know any suggestions, thoughts or questions you have for the OptimizePress ClubHouse, so please leave a comment below.