Or it could be a full-on networking mixer where potential members see all the different kinds of opportunities available to them if they join the membership site.
Either way, it gives people a taste of what you offer without having to commit to anything.
When you’re a newcomer in the membership industry, getting your name out there can go a really long way.
People want to know that you exist and that you’re a legitimate organization.
They want to meet someone behind the scenes, not just a talking point.
So make sure that you put some effort into making sure that everyone knows that you exist.
A great tool to get started is Zoom, which has grown in popularity in the last few years due to recent events that changed the way we work.
Customers are now flocking to virtual events due to the convenience and ease of accessibility.
You simply click a link and you’re taken directly to the live stream that is scheduled by the person hosting the event.