Every day we receive new feature requests for OptimizePress, some we already have in the pipeline, some have already been suggested by our team, some are far too complex and would consume all or our resources and others are better being left in the inbox…
It’s great to read feature requests from people who clearly explain how their ideas would improve the overall platform. They can see how an existing module could be adapted and how that feature could instantly produce better results for everyone.
When we added the OverlayOptimizer into OptimizePress we knew it would produce better results for everyone.
In OptimizePress 2.3 we included Stripe because we knew it would help everyone. In 2.3 we also added the Delay and Exit Intent to the Overlay Pop. …do you know why?
….Of course, you do, we knew it would produce better results for everyone.
The Overlay Pop Delay and Overlay Pop Exit Intent are features that enhance the existing module and will help you generate more leads. They provide a way to get in front of your customers just as they leave your site and they help you filter out unqualified leads.
Let’s take a look at these features and see how you can use them on your OptimizePress sites.
Overlay Pop Exit Intent
This is one of the new features in OptimizePress where you can trigger the OverlayOptimizer to popup as the user is leaving your site. These exit popups are a great way to distract people enough and force them to take action.
In the offline world, this is like someone asking for your name and email as you are walking out of their shop.
Learn How To Use This Feature
Here’s some example uses:
- Offer your primary lead magnet
- Show links to your best content
- Offer a PDF version of the article they are reading
- Survey your customers
- Pre-order for your next event
- Ask a burning question (see example below)
The exit intent doesn’t always have to be used to collect emails. Some are very well crafted that you simply can’t stop yourself from taking action.
In the example below Quicksprout asks a simple (no brainer) question.
Look at how the exit popup is cleverly designed and worded. Two simple buttons, one clearly more prominent than the other. Which draws your attention?
- The bright button colour on YES button
- The positive subtext explaining what you get
- The dull grey on the NO button
- The ignorant subtext
When I visit sites on the web I’m always looking at how other people present offers or how they attempt to break my attention span. I look to reverse engineer how offers are presented, I follow how I landed on a page, what call to action text is being used, what colour the call to action buttons are, what catches my eye, where on the page is my eye drawn to…. and so on.
You should do the same in your own market, look at what your competitors are doing and try something different.
Ask yourself this:
“How can I present my offer differently to theirs?”
When you find the answer to that question you will know what to present in your OptimizePress Exit Intent Popup. Now go and create an irresistible offer.
Overlay Pop Delay
Similar to the Exit Intent the Delay feature is designed to get in front of the user while they are active on your site.
In the offline world it would be like a shop assistant offering you a discount code while you are browsing the shop and in return, you give your name and email.
To put it politely delay popups are not so popular and can be considered a little risky. Simply put… they are annoying!
They can have a negative impact on your brand, they are pushy, in your face and you will lose visitors. However, with that in mind, they are the easiest way to increase your email list…
I need a popup, you’re thinking?
No, you don’t – remember the quality of your leads will have a longer-term value in your business so you need to capture quality leads and not just lots of random people who wanted your free report.
Learn How To Use This Feature
Hers are some ways you can use popups creatively:
- Use longer time delays, over 60 seconds or more. Obviously, you will miss optins but the idea is to capture more targeted leads.
- Set the popup to show again after 3 or more days
- Have a great offer in your popup. Remember it’s interruption marketing so it will annoy people unless you have something excellent they want.
- Turn off on mobile devices
- Keep it simple and ask for only the email (forget the name)
- Test different headlines and offers
- Measure your results
Now let the discussions begin.