So you may be wondering, why use these arrows on your marketing pages? Well, this subtle and simple update to our arrow element packs a powerful marketing punch. 👊
Directional cues on your web pages from graphics or images will influence where the visitor focuses their attention. Directional cues like arrows on a webpage are a simple but effective marketing strategy and page optimisation.
If you imagine a group of people on the street looking or pointing to the roof of a building, you will naturally find that your attention is drawn to look as well. This happens naturally without us even thinking about it. We, humans, are curious like that.
Using arrows on your websites taps into this exact behavioural science and draws visitor attention to your sales messaging, images of your products, checkout buttons or opt-in forms.
Directional cues like arrows work on a subconscious level where your brain will identify signals, and your eyes will naturally follow.