Nooooo, say it isn’t so! Once you’ve got your visitor’s attention, it’s time to build trust. This can be done by sharing personal anecdotes that connect with your reader, case studies from your own work, or a method that showcases your expertise.
Too many bloggers stop here. While building your authority and trust is important, what’s most important is converting your visitors. We’re in business, after all!
The best place to start is defining what the call-to-action (CTA) of each blog post is. That way, you know which conversion metric is important. The call-to-action might be for the reader to give you their email address for a free ebook. Maybe it’s to take a quiz and send you their generated results, or to visit a landing page and fill out a form to join your product’s waitlist.
You can customise the CTA based on upcoming product or service launches, the blog post’s subject matter, or a free offer you want to highlight. The CTA can also change over time, which is especially important when publishing evergreen content. Simply swap out the old call-to-action with the new one.
This example sits at the bottom of Convince and Convert.
14 replies to "7 Reasons Why Your Blog Isn’t Growing And How To Fix It"
Thank you very much for the tips. I have noted several points of improvement on my own site.
Sweet, will you all make a blog post or send an email out about it? Do you expect it to be this week?
David, do you have an update on when you all will release this new blog layout that you all are using now?
We’ve just ironed out a few more bugs the beta testers reported and the latest release went out last Thursday. Literally any day now.
Wow.
I couldn’t drop my device or do anything else until I was done with this post.
Thank you for giving out so much value David.
I’ll definitely start paying more attention to the images I use on my blog from here on.
Thank you again.
MH Gideon
I got the same impression about the pictures of this blog post are not mobile responsive. Also, I need to know whether the long waited for OP new theme will handle the not responsive blog of OP?
Great! Thanks
Where is the part about getting traffic?
It’s coming in another post. Hang tight 😉
Always love your posts, David. And this one is no different.
Many thanks
Dave
Thanks Dave!! Much appreciated.
Great post and as always very helpful David.
When will the new blog templates be available? And any new small business teardowns on the horizon?
Thanks again my friend.
I really enjoyed this post. However, I find it interesting that one of the tips is to have a mobile responsive website, and the images in this post are not mobile responsive.
Yeah I messed up some of the code wit the images. Not a big deal, all sorted now 🙂