Before you venture out to build a social media following the size of Tony Robbins, you need to have a clear idea of who your target audience is and what message you want to portray online. This is vital! You need to understand what your business online social persona is and what type of content style will resonate with your audience.
If you think of it in terms of building a house. You wouldn't start building the house without a plan, first of all, you have an architect draw up plans!
The same applies to your social media strategy, dedicate time to thinking about how you want to portray your business and who are the people that you're trying to appeal to?
There needs to be a connection. Don't project the image of a global powerhouse if you're a solopreneur working from your home office. In the same way, it makes no sense to try to appeal to men in their twenties if your audience is women in their fifties.
One of your main aims is to build a connection with your following and to do that they need to see you as someone that resonates with them and their goals, someone to trust, listen to and follow. If you don't work on building a connection, then the opposite will happen and you will build a disconnection. Hopefully, you don't need me to tell you what the result of that will be!
For a great example of building a connection and pitching your social media perfectly for your audience, I recommend you check out a very close friend of OptimizePress - Kerwin Rae. He is achieving great results on social media by being himself and providing value that the marketplace is looking for.
32 replies to "7 Ways to Grow Your Social Media Following"
To be candid I have abandoned OP for sometime including cancellation of my Clubhouse membership. I was happy when I saw the update but I worked on it today on one of my sites to still discover that one the reasons I abandoned it in the first place still unresolved. I installed fresh wordpress and OP platform on it including pioneer event template but can still do live update. It disappears as soon as I save the edit. Any help
One thing I wish you could control in the new PlusPack was the speed of animations of elements. I have played around with this on my website and some of the animations are too fast making them in my opinion more distracting than helpful.
You also need to add Pinterest to the Social Media Networking
Hi Matthew, Thank you for your feedback, you make some good points that I will discuss with our dev team.
I know this if off topic, but what do you guys use for quick little “gif” tutorials on your OP2 pages and blog pages? I keep having trouble with this and feel this would be helpful for my members.
Love the article! Great content… and I have 3 wishes. 🙂
# 1 – I’d like to see OptimizeMember allow memberships that aren’t just based upon each level giving access to everything below it… plus the new level.
I have paid paid clients, affiliates & sometimes both… so my levels are basically:
Level 0 = Free Subscriber = access to site & blog
Level 1 = Paid Client = access to site, blog + Members Area
Level 2 = Affiliate – access to site, blog + Affiliate Dashboard
Level 3 = Client + Affiliate = access to all
With that being said, the above levels are my desire. In reality, the first 2 levels (0 & 1) work fine. But Level 2 wants to also give my affiliates access to the Members Area that should only be for Paid Clients. But, not all affiliates buy your products. The same thing goes for Paid Clients, because they don’t always want to be affiliates either.
So, please… please… make OptimizeMember let us block the pages that each level should NOT have access to. Thanks!
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#2 – It would be awesome if OP3 allowed us to utilize JavaScript inside our pages, without having to use other plugins like Global Content Blocks.
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#3 – It would be amazing if OP3 also included a really robust OptimizeAffiliates system, that played nicely with OP… similar to an all-inclusive version of AffiliateWP. It’s a really cool product, but it has way too many plugins… that slow site load times & increase the likelihood of OP conflicts.
Hi Lee, thanks for your input.
Have you tested using ‘packages’ within OPM. You can restrict access to pages that way. This would stop affiliate accessing the member area.
If you have any more great suggestion please use our feature request site here https://www.optimizesupport.com
You can share and vote on features.
Glad to see you guys have ditched complacency and finally back on the saddle again.
You showed the industry what was possible and you stood by the way side and watched wannabes pass you by. The attitude became that of maintenance instead of continuous innovations. This attitude has now lead into playing catchup.
When ever my licence came up for renewal, I always asked myself, “What for?” Until last week when it became worth it again to renew my licence due to recent improvements via the PlusPack.
OP2 still has a lot going for it and I hope this new attitude to the software would make it great again. Keep innovating. That was how you became the primal software in the industry and that’s how you can regain your leadership position again.
Keep the improvements coming.
Hi Douglas,
Thank you for sharing your thoughts, I really appreciate you taking the time.
I always like to be honest and open myself, so I think there is some accuracy within your comments.
Although, it might look like complacency on the outside, I can ensure you that on the inside we have been investing heavily in the future and working incredibly hard on new features, themes, plugins and brand new products.
What you are seeing now with the release of the PlusPack is just the start of an exciting journey of new developments built to help you and the OptimizePress community achieve their online goals.
We are not just focussing on new features and products, we also want to build a stronger community where we can help each other progress, this includes new OptimizePress groups, training and educational resources.
As an example, we have just launched our new feature requests site where you can submit feature ideas that you would like to see us build:
https://www.optimizesupport.com
Exciting times ahead…
Ian
I have the publisher license, and the clubhouse membership that I got when I originally got OptimizePress 2.0. Will I be able to download and use the OptimizePress 3.0 with the club membership or will I have to buy a new license? Anyone know?
There’s no OP 3.0 yet. I think you’re referring to the PlusPack add-on? If you’ve an active Publisher license, you’ll have access to the PlusPack in the members’ area.
No, I have the Plus Pack, and it seems to be working fine, I meant OptimizePress 3.0, once it comes out. Hope this is clearer. : ) Have a great day and happy holidays !
Hi Ian
I’m struggling to use the most common robust ecommerce plugin, WooCommerce, in my website easily with OptimizePress. I see that OP itself is using WooCommerce at their checkout page and I submitted so many tickets and couldn’t get a real support on that. I appreciate if you can help me know how to build a checkout page with LiveEditor and make it working with WooCommerce.
Hey Walied,
Let me save you countless hours of frustration and fruitless scouring of forums for an answer to this question… Optimizepress and Woocommerce do not work together. You will find resources saying just download this plugin or that to make it work but it will never work properly so don’t even try. I’ve been waiting for a seamless integration for 3 years but it has never happened so I moved on to Shopify. The only thing that ever worked for me to make Optimizepress an ecommerce site was to use Ecwid which unfortunately has lots of limitations as well.
Hope this helps and good luck!
Walied and Kelsey, the new OptimizePress theme we are releasing in the coming weeks has some built in WooCommerce integration.
We also have a new plugin in final development that will allow you to integrate woocommerce and optimizemember to sell access to your memberships through woocommerce.
What do you recommend: wooCommerce or Shopify for integrating with OP?
I know WC is free, but $29 for Shopify is OK for me if it’s better or more professional. Thanks 🙂
Right now we don’t have plans for Shopify to integrate unless people start requesting it
Having used both cart platforms and regularly and continue to I would say use Shopify if you are not technical and want the main shop features. If you want a free simple payment cart then go with Woo.
Both are great but knowing what you need would help answer which is best.
But how you can change the color accordingly like shown on Gary´s page?
Mikela… You can customise the current element styles to any colour you want but there currently isn’t a style exactly the same as the example on Gary’s site.
However our dev team are working on a very similar style that will be added to the platform in the coming weeks.
🙂
Thanks for the info. I´m happy so far with the new plus pack
It doesn’t look like I have this “PlusPack Version” thing you speak of…how do I get it?
The PlusPack has been rolled out to Publisher and Pro customers. We emailed everyone a few weeks ago and again to reminded everyone to upgrade.
As of now we are making a few small changes and then it be released to everyone again 🙂
So… No love for Core members. 🙁
Hey Jason, thank you for taking the time to join the conversation. We have plenty of love for every member of our community.
I’m pleased to let you know we have some new updates coming to the Core platform real soon, including a brand new theme.
Rock on! We can always use more help with this!
Does this work on blog posts?
just tested. you can add the element into your blog post.
btw, for Blog Posts, when I try to click on the ‘Color Box’, the pop-up window for the color selection doesn’t appear. I’ve to manually enter the hex code. for LiveEditor pages, it works fine.
KM, Thanks for reporting the issue, I have confirmed it as well and reported it to the development team.
Ian, the president is finally BACK and on fire! excited to see you guys are starting to enhance the OptimizePress platform. making high-converting websites is going to be GREAT again in 2017!
KM, very topical pun with the “GREAT again”… 🙂
Looks awesome. Good to see you guys aren’t getting complacent on improving the OP platform. This is why I’m such a big OP fan!
Thank you Vic… More updates to be released in the coming weeks.